Which of the following states the function of a distribution strategy in a marketing mix?
A) Distribution strategy is about transporting raw materials or finished products.
B) Distribution strategy is about educating customers about product benefits.
C) Distribution strategy is about providing after-purchase services to customers.
D) Distribution strategy is about public relations activities.

Question

Quizplus · Accepted Answer

Distribution strategy in a marketing mix focuses on how a product is delivered to the consumer, which includes the transportation and logistics of moving raw materials or finished products from the manufacturer to the end user.

Which of the Following States the Function of a Distribution