In the portfolio matrix,a business unit that has low growth potential and a small market share is called a:
A) dog.
B) cash cow.
C) star.
D) problem child.
Correct Answer:
Verified
Q20: Critics of Ansoff's matrix mention that the
Q21: If an organization has an SBU that
Q22: According to the General Electric model for
Q23: For a star,the best marketing tactic is
Q24: In the context of the portfolio matrix,which
Q26: A diversification strategy is free of risk
Q27: Which of the following defines the key
Q28: Market penetration refers to attracting new customers
Q29: According to Ansoff's strategic opportunity matrix,both product
Q30: Adjacent innovation involves decisions that result in
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