When considering a product's characteristics and the rate of adoption,complexity refers to the degree to which a new product is ______.
A) difficulty to understand and use the new product
B) consistent with existing values
C) perceived as superior to existing substitutes
D) available to be tried on a limited basis

Question

Quizplus · Accepted Answer

Complexity refers to how difficult it is for consumers to understand and use a new product. A product that is perceived as complex may have a slower rate of adoption.

When Considering a Product's Characteristics and the Rate of Adoption,complexity