Which of the following statements is true of informative promotion?
A) It is designed to stimulate a purchase or an action to purchase.
B) It is used to keep the product and brand name in the public's mind.
C) It seeks to convert an existing need into a want or to stimulate interest in a new product.
D) It seeks to form relationships with customers and potential customers through technological ties.

Question

Quizplus · Accepted Answer

Informative promotion aims to convert an existing need into a want or stimulate interest in a new product by providing information about the product's benefits and features.

Which of the Following Statements Is True of Informative Promotion