Customers go through predictable stages when they make a purchase.
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Q12: John is an agent for Starbucks because
Q13: An example of a modified rebuy is
Q14: The pre-purchase phase includes identifying the need
Q15: An example of a specialty purchase would
Q16: During the purchase phase, the consumer might
Q18: During the purchase phase, a consumer will
Q19: Whether the buyer is a consumer or
Q20: Marketers can create desires in people that
Q21: Marketers use subliminal advertising all the time
Q22: Utilitarian versus hedonic products means fulfilling needs
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