In the context of the strategies for reaching global markets, a(n) _____ is a firm that is offered the right to produce and market another firm's products if it agrees to specific operating requirements.
A) franchisor
B) franchisee
C) importer
D) subsidiary

Question

Quizplus · Accepted Answer

A franchisee is a firm that is granted the right to produce and market another firm's products under specific operating requirements set by the franchisor.

In the Context of the Strategies for Reaching Global Markets