Which of the following statements is true of consumer markets versus business markets?
A) The distinction between these two market categories lies in the products themselves.
B) Business marketers (B2B) direct their efforts to people who are buying products for personal consumption.
C) The distinction between these two market categories lies in how the buyer will use the product.
D) Consumer marketers (B2C) direct their efforts to customers who are buying products to use either directly or indirectly to produce other products.

Question

Quizplus · Accepted Answer

The distinction between consumer and business markets lies in how the buyer will use the product. Consumer markets involve products for personal use, while business markets involve products for use in production or operations.

Which of the Following Statements Is True of Consumer Markets