Rather than forcing customers to select vehicles already on the lot,some automobile manufacturers today allow customers to select features on company web sites before the car is manufactured.These customized orders are sent to the manufacturing assembly lines.Within days,custom-feature vehicles are shipped to a dealer closest to the customer.This is an example of
A) Individual production
B) Mass customization
C) Mass production
D) Niche customization

Question

Quizplus · Accepted Answer

Mass customization refers to the process of delivering wide-market goods and services that are modified to satisfy a specific customer's needs. It combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Rather Than Forcing Customers to Select Vehicles Already on the Lot,some