Because customers view franchises as an entire unit,which of the following can have a negative effect on a franchisee's business?
A) Overdependence or unsatisfied expectations
B) Risk of fraud or misunderstanding
C) Problems of termination or transfer
D) Poor performance of other franchisees

Question

Quizplus · Accepted Answer

Poor performance of other franchisees can negatively affect a franchisee's business because customers often perceive the franchise as a single entity, so issues in one location can impact the reputation and customer perception of the entire brand.

Because Customers View Franchises as an Entire Unit,which of the Following