An experiment found that consumer preference for Tempomax watches fell by 74 percent when the consumers were told that Tempomax watches were produced in Pakistan instead of Germany. Which term best explains this occurrence?
A) national competitive advantage
B) country-of-origin effects
C) ethnocentric effects
D) national reputation

Question

Quizplus · Accepted Answer

The term "country-of-origin effects" best explains the occurrence, as it refers to how consumers' perceptions and attitudes towards products can be significantly influenced by the country where the product is made. In this case, the change in consumer preference for Tempomax watches based on the country of production (Pakistan instead of Germany) is a clear example of country-of-origin effects.

An Experiment Found That Consumer Preference for Tempomax Watches Fell