The following are potential pitfalls of an integrated overall low cost and differentiation strategy, except:
A) firms that fail to attain both strategies may end up with neither and become 'stuck-in-the-middle.'
B) targeting too large a market that causes unit costs to increase.
C) underestimating the challenges and expenses associated with coordinating value-creating activities in the extended value chain.
D) miscalculating sources of revenue and profit pools in the firm's industry.

Question

Quizplus · Accepted Answer

Targeting too large a market causing unit costs to increase is not a pitfall of an integrated overall low cost and differentiation strategy. Instead, it's a concern related to scaling and market segmentation, not directly tied to the strategic balance of cost leadership and differentiation.

The Following Are Potential Pitfalls of an Integrated Overall Low