Which of the following statements is not true when being the first mover or the first firm to serve customers in a market?
A) When network externalities are present, being the first mover is an advantage.
B) Being the first mover gives the entrepreneur the first chance at obtaining life long customers.
C) Being the first mover is advantageous when there are high switching costs for customers.
D) Being the first mover will give the entrepreneur a chance to set the market standard.
E) All of the above statements are true.

Question

Quizplus · Accepted Answer

All of the statements are true. Being the first mover gives the entrepreneur advantage in terms of network externalities, customer loyalty, high switching costs and the ability to set market standards.

Which of the Following Statements Is Not True When Being