Scientists in charge of creating music CDs created a CD that stored 18 hours of music. Unfortunately,it was unmarketable. The scientists gave up on the project because they created the CD to be the same size as LP records and didn't think about making it smaller. The scientists creating a CD the size of an LP is an example of
A) being under paid for the amount of research they were having to do.
B) being stuck in a mental rut.
C) not getting out of the idea generation stage of development.
D) lack of creativity.
E) not knowing what consumers wanted.

Question

Quizplus · Accepted Answer

The fact that the scientists created a CD the same size as an LP record shows that they were stuck in a mental rut and unable to think creatively about how to improve upon existing technology. They failed to consider how practicality and consumer demand might affect the potential success of their invention.

Scientists in Charge of Creating Music CDs Created a CD