According to Kahneman and Tversky,which of the following gas stations would you be most likely to choose to go to?
A)"Using your credit card will incur a 10 cent surcharge."
B)"Receive a 20 cent discount when you use cash!"
C)"Our prices never fluctuate!"
D)You would be equally likely to choose any of these.

Question

Quizplus · Accepted Answer

Kahneman and Tversky's research into prospect theory suggests that people are more likely to be attracted to gains (such as receiving a discount) rather than avoiding losses (such as avoiding a surcharge), making option B the most appealing choice.

According to Kahneman and Tversky,which of the Following Gas Stations