The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:
A)a person's perception of market needs is framed by others cultural experience.
B)the perceptual blockage and distortion about cultures are hard to reduce.
C)an unbiased perception is a vital and critical skill in global marketing.
D)an unconscious reference to one's cultural values is critical in global marketing.
E)the prior success and ethnocentrism can override the SRC.

Question

Quizplus · Accepted Answer

SRC highlights the importance of overcoming one's own cultural biases to achieve an unbiased perception, which is crucial for effective global marketing.

The Lesson That SRC (Self-Reference Criterion)teaches Can Be Summarized As