Which of the following is not recommended by expert David Arnold for companies engaged in global market research?
A)use multiple indicators
B)develop customized measures specific to an industry or product
C)conduct comparative assessments in neighboring countries
D)observation should be weighted more heavily than statements of purchase intention
E)assess a particular market in isolation

Question

Quizplus · Accepted Answer

David Arnold, in his guidance for companies conducting global market research, emphasizes the importance of using multiple indicators, developing customized measures, conducting comparative assessments, and valuing observation over mere statements of purchase intention. He advises against assessing a market in isolation because it ignores the interconnectedness of global markets and the comparative insights that can be gained from looking at multiple markets.

Which of the Following Is Not Recommended by Expert David