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All of the Following Represent Keys to Success of Tesco's

Question 37

Multiple Choice

All of the following represent keys to success of Tesco's Clubcard except:


A) Tesco's Clubcard is a loyalty program that the U.K.-based grocery store chain uses to reward customers;shoppers receive points based on purchase amounts.
B) for every 100 points accumulated,shoppers receive a £1 voucher that can be redeemed for future grocery purchases or used with airline frequent-flyer programs.
C) traditional shoppers who buy ingredients to prepare home-cooked meals gravitated toward "Tesco's Finest" label.
D) by combining household information with weekly purchase behavior data,obtained by the Clubcard,Tesco is able to tailor promotions to specific customer segments.
E) Clubcard gives Tesco a tactical advantage over Walmart's Asda stores.

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