Which of the following bases of product differentiation does Coach appear to be employing?
A) Product features,product complexity,and consumer marketing
B) Location,linkages between functions,and reputation
C) Reputation,consumer marketing,and product features
D) Distribution channels,service and support,and links with other firms

Question

Quizplus · Accepted Answer

Coach appears to be using reputation, consumer marketing, and product features as their bases of product differentiation. They have built a strong reputation for high-quality and fashionable handbags, which they promote to consumers through marketing campaigns. Additionally, they differentiate their products through their unique features, such as their signature "C" pattern and use of leather and other luxurious materials.

Which of the Following Bases of Product Differentiation Does Coach