Intel's focus on designing complex,expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices.In the strategic intent model of competitive advantage,this is an example of "loose bricks."

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In the strategic intent model, "loose bricks" refers to opportunities that arise when industry leaders overlook or ignore certain market segments, allowing competitors to gain a foothold. Intel's focus on high-end PC microprocessors left an opening for competitors to develop and dominate the market for cheaper chipsets for non-PC electronic devices.

Intel's Focus on Designing Complex,expensive Microprocessors for PCs Enabled Competitors