Which of the following is the first step in AIDA procedure?
A) Approach
B) Attention
C) Attraction
D) Action
E) Attire

Question

Quizplus · Accepted Answer

The AIDA model, which stands for Attention, Interest, Desire, and Action, identifies the cognitive stages an individual goes through during the buying process for a product or service. The first step in this model is "Attention," where the goal is to capture the potential customer's attention.

Which of the Following Is the First Step in AIDA