The two parts of the SERVQUAL survey are ________.
A) customer expectations and customer perceptions
B) service quality and product quality
C) product integrity and customer service
D) services liability and manufacturing liability
E) service vision and high standards

Question

Quizplus · Accepted Answer

The SERVQUAL survey measures the gap between customer expectations and customer perceptions of service quality.

The Two Parts of the SERVQUAL Survey Are ________