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A Researcher Is Interested in Measuring the Amount of Time

Question 30

Multiple Choice

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?


A) Eye camera
B) Optical scanner
C) Galvanometer
D) People meter
E) Visual analyzer

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