What type of research should a manager use when she needs precise answers about the effects of various proposed marketing actions on important outcomes?
A) Exploratory
B) Causal
C) Surveys
D) Descriptive
E) Both A and D

Question

Quizplus · Accepted Answer

Causal research is used to determine the cause-and-effect relationship between two or more variables. In this case, the manager needs to know the effects of various proposed marketing actions on important outcomes, so causal research is the best option.

What Type of Research Should a Manager Use When She