Which of the following IS NOT good advice with respect to leveraging customer satisfaction from a strategic point of view?
A) Understand what can go wrong in fulfilling customers' needs.
B) Offer a satisfaction guarantee.
C) Flesh out all uncontrollable issues to prevent them.
D) Make it easy for customers to complain.
E) Make customer satisfaction measurement an ongoing priority.

Question

Quizplus · Accepted Answer

C is not good advice because it suggests controlling the uncontrollable, which is not feasible. Understanding risks, offering guarantees, facilitating complaints, and prioritizing satisfaction measurement are all strategic approaches to enhance customer satisfaction. However, attempting to flesh out all uncontrollable issues to prevent them is unrealistic and not a strategic approach to customer satisfaction.

Which of the Following IS NOT Good Advice with Respect