In terms of marketing channel functions, which of the following statements describes the concept of discrepancy of quantity?
A) Manufacturers make one or a few product(s)-customers need variety and assortment.
B) Channels must make products available in convenient locations.
C) Channels add value to products by standardizing the exchange process.
D) Channels must provide for the storage of products for future purchase and use.
E) Manufacturers produce large quantities; customers usually want only one item.

Question

Quizplus · Accepted Answer

Discrepancy of quantity refers to the difference between the large quantities in which manufacturers produce goods and the small quantities that consumers typically want to buy. This discrepancy necessitates intermediaries in the distribution channel to break down these large quantities into smaller ones that are more suitable for consumer purchase.

In Terms of Marketing Channel Functions, Which of the Following