The product, price, distribution, and promotion elements of an internal marketing program differ significantly from the elements in an external marketing program.

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Quizplus · Accepted Answer

The product, price, distribution, and promotion elements (often referred to as the 4 Ps of marketing) are fundamental components of both internal and external marketing programs. The strategies and applications might differ in focus and execution, but the elements themselves remain consistent across both types of marketing.

The Product, Price, Distribution, and Promotion Elements of an Internal