If a product is experiencing negative profits and the company is spending a great deal of money on advertising to make consumers aware of the product,the product is most likely in the _____ stage of the product life cycle.
A)growth
B)decline
C)introductory
D)maturity
E)intermediate

Question

Quizplus · Accepted Answer

The introductory stage of the product life cycle is characterized by negative profits due to high costs associated with product introduction and efforts to raise awareness among consumers, typically involving significant spending on advertising.

If a Product Is Experiencing Negative Profits and the Company