Which of the following statements is true of digital media?
A)They hold little relevance to brick-and-mortar companies.
B)They do not relieve businesses of the task of achieving the right marketing mix.
C)They do not help businesses enhance the benefits of their products.
D)They do not give businesses the scope to offer more products than traditional stores.
E)They make it more difficult to anticipate customer needs.

Question

Quizplus · Accepted Answer

Digital media does not relieve businesses of the task of achieving the right marketing mix; it's an additional tool that needs to be integrated into the overall marketing strategy.

Which of the Following Statements Is True of Digital Media