Which of the following is a method of sales promotion in which a product display is located in a retail store in order to encourage consumers to buy the product?
A)Point-of-purchase
B)Impulse display
C)Check out
D)Showcase
E)Exhibiting

Question

Quizplus · Accepted Answer

Point-of-purchase (POP) displays are marketing materials or advertising placed next to the merchandise it is promoting, typically in a retail store, to encourage consumers to make a purchase.

Which of the Following Is a Method of Sales Promotion