What does your textbook call the process of expressing what and who an organization is or the way of communicating the substance of an organization?
A)advertising
B)mass media
C)branding
D)culture

Question

Quizplus · Accepted Answer

Branding is the process of expressing what and who an organization is, involving the creation of a distinct image and identity in the minds of consumers and the public. This encompasses various elements such as logos, design, mission statement, and overall communication strategy to convey the organization's values, personality, and promise.

What Does Your Textbook Call the Process of Expressing What