A/B testing is a method to compare at least two different versions of digital advertising or website landing pages in order to determine which one performs better.

Question

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A/B testing involves comparing two versions of a webpage or app against each other to determine which one performs better in terms of metrics like conversion rates, click-through rates, etc., thereby making it a fundamental method in optimizing digital advertising or website design.

A/B Testing Is a Method to Compare at Least Two