The idea that information from the media,and therefore media effects,travel from media through opinion leaders to opinion followers is called _____________ theory.
A) uses and gratifications
B) limited effects
C) attitude change
D) two-step flow

Question

Quizplus · Accepted Answer

Two-step flow theory suggests that media messages are mediated by opinion leaders who then transmit the information to opinion followers. This theory emphasizes the importance of interpersonal communication in the dissemination of media effects.

The Idea That Information from the Media,and Therefore Media Effects,travel