The public relations activity known as _____________ typically uses a large-scale public relations campaign designed to move or shape opinion on a specific issue.
A) public affairs
B) issues management
C) promotion
D) media relations

Question

Quizplus · Accepted Answer

Issues management involves a comprehensive public relations campaign aimed at shaping public opinion on a particular issue. This is done through strategies that include message development, media outreach, stakeholder engagement, and advocacy. Public affairs (A) involves managing an organization's relationship with government and other policymakers. Promotion (C) involves promoting a product or service. Media relations (D) focuses on building relationships with journalists and securing media coverage for an organization.

The Public Relations Activity Known as _____________ Typically Uses a Large-Scale