CallowayGolf.com is a popular website for consumers who enjoy golf and are seeking information about the products and/or those who wish to order directly from the website. CallowayGolf.com notices that its _______ is relatively low with very few visitors actually purchasing from the website. However, it believes the website is effective for ______ shoppers who typically visit locally owned golf retailers to sample the clubs and make a purchase.
A) conversion rate; web-to-store
B) click-through rate; traditional
C) conversion rate; traditional
D) engagement; web-to-store

Question

Quizplus · Accepted Answer

The correct answer is A) conversion rate; web-to-store because the scenario describes a situation where the website has a low percentage of visitors making a purchase (indicating a low conversion rate) and is effective for shoppers who use the website for information before purchasing in a physical store (indicating web-to-store behavior).