The LifeguardStore.com is an Internet-based business serving customers by providing products that meet their swim, lifeguard, or facility needs. The company offers a dedicated team of consultants to work with swim teams across the globe to design and deliver apparel appropriate for their needs. Once designed, a dedicated web portal is created, so members of the swim team can purchase their items directly from The LifeguardStore.com. The ability to customize products for swim teams is an example of the _____ capability of e-marketing.
A) personalization
B) global reach
C) right-time marketing
D) integrated marketing

Question

Quizplus · Accepted Answer

The ability to customize products for specific swim teams demonstrates the personalization capability of e-marketing, allowing products and services to be tailored to individual customer preferences or needs.