When a product purchase involves high levels of financial risk, the decision process involved in the purchase decision is known as:
A) research analysis.
B) extensive buying analysis.
C) limited problem solving.
D) extended problem solving.

Question

Quizplus · Accepted Answer

When a product purchase involves high levels of financial risk, the decision process is known as extended problem solving. This process is characterized by a consumer engaging in a careful and thorough evaluation of information and alternatives before making a decision, often because the purchase is expensive, infrequent, or carries a high risk of buyer's remorse.

When a Product Purchase Involves High Levels of Financial Risk