Did you ever notice that there are many names for carbonated beverages? Consumers in different areas of the United States might call a carbonated soft drink soda, pop, soft drink, cold drink, or coke (in a generic sense that covers all carbonated beverages). Knowing this, marketers can change their terminology to suit the consumers. These differences show the importance of what type of geographic segmentation?
A) Market region
B) Market climate
C) Market density
D) Marketing potential

Question

Quizplus · Accepted Answer

Market region segmentation is important here because it involves dividing the market based on different regions or areas, which can have varying preferences for terminology used to describe carbonated beverages.

Did You Ever Notice That There Are Many Names for Carbonated