Market segmentation has interested you ever since your first marketing course, and you want to work for the type of organization that uses this technique. This means you should avoid pursuing a job with:
A) Retail business organizations
B) Wholesale business organizations
C) Not-for-profit organizations
D) Manufacturing business organizations
E) You could pursue a job with any of the above, since all would use market segmentation.

Question

​Market segmentation has interested you ever since your first marketing course, and you want to work for the type of organization that uses this technique. This means you should avoid pursuing a job with:
A) ​Retail business organizations
B) ​Wholesale business organizations
C) ​Not-for-profit organizations
D) ​Manufacturing business organizations
E) ​You could pursue a job with any of the above, since all would use market segmentation.

Quizplus · Accepted Answer

Market segmentation is a strategy used by all types of organizations, including retail, wholesale, not-for-profit, and manufacturing, to identify and target specific groups of consumers or clients based on various characteristics. This approach helps organizations tailor their products, services, and marketing efforts to meet the specific needs and preferences of different segments, thereby improving efficiency and effectiveness in reaching their target audience.

​Market Segmentation Has Interested You Ever Since Your First Marketing

Market Segmentation Has Interested You Ever Since Your First Marketing