Psychographic segmentation divides a population into groups based on:
A) their use of the product.
B) their income and expenditure patterns.
C) their geographic location.
D) their attitudes, values, and lifestyles.

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into segments based upon different characteristics of consumers' lifestyles, attitudes, values, and personalities, which helps in understanding consumer behavior beyond just demographic or geographic data.

Psychographic Segmentation Divides a Population into Groups Based On