Observation is a useful technique to collect primary data for marketers trying to understand how consumers behave in certain situations.

Question

Quizplus · Accepted Answer

Observation allows marketers to directly see how consumers interact with products or services in real-world settings, providing valuable insights into consumer behavior without relying on self-reported data, which can sometimes be biased or inaccurate.

Observation Is a Useful Technique to Collect Primary Data for Marketers