The process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources is known as _____.
A) situation analysis
B) informal investigation
C) exploratory research
D) interpretative research

Question

Quizplus · Accepted Answer

Exploratory research involves the initial research into a hypothetical or theoretical idea. This type of research is conducted to clarify ambiguous problems, discover ideas, or gain insights, often through informal methods such as discussions with consumers, employees, management, or competitors, and by analyzing secondary data.

The Process of Discussing a Marketing Problem with Informed Sources