Not all products fit with all companies. For example, while a concept might appear to be a good idea, it might not fit well with a particular company's image or distribution channels. It is important these ideas be "weeded out" early in the new-product development process. Typically, this takes place during the new-product development:
A) screening stage.
B) idea generation stage.
C) business analysis stage.
D) test marketing stage.

Question

Quizplus · Accepted Answer

The screening stage is where ideas are evaluated to see if they fit with the company's objectives, market strategy, and resources, effectively weeding out those that do not align well with the company's image or distribution channels.

Not All Products Fit with All Companies