Which of the following is most likely to be true of consumer innovators?
A) They are unlikely to display brand loyalty toward products.
B) As compared to later adopters, they are less likely to take risks.
C) They tend to be the most highly educated of the consumer groups.
D) They are less mobile, and do not prefer changing jobs often.

Question

Quizplus · Accepted Answer

Consumer innovators are often characterized by their higher levels of education, which can contribute to their willingness to try new products and adopt new technologies earlier than others.

Which of the Following Is Most Likely to Be True