What term is defined as the product of multiplying the weights by the Attractiveness Scores in each row of the QSPM?
A) Total Attractiveness Scores
B) Sum Total Scores
C) Weighted Scores
D) Total Weighted Scores
E) Factors

Question

Quizplus · Accepted Answer

The term "Total Attractiveness Scores" refers to the product of multiplying the weights by the Attractiveness Scores in each row of the Quantitative Strategic Planning Matrix (QSPM).

What Term Is Defined as the Product of Multiplying the Weights