In the Boston Consulting Group (BCG) Matrix, how would a division with a low relative market share position in a high growth industry be described?
A) Question Mark
B) Cash Cow
C) Star
D) Stuck-in-the-middle
E) Dog

Question

Quizplus · Accepted Answer

A division with a low relative market share in a high growth industry is described as a "Question Mark" in the BCG Matrix. These divisions require significant investment to increase market share but have uncertain potential for becoming a "Star."

In the Boston Consulting Group (BCG) Matrix, How Would a Division