Implementing the marketing concept includes consumer research, market segmentation, a combination of the product, price, place and promotion strategies, providing value, and long-term customer satisfaction and retention.

Question

Quizplus · Accepted Answer

Implementing the marketing concept indeed involves understanding consumers through research, dividing the market into segments, and strategically combining product, price, place, and promotion (the 4 Ps of marketing) to provide value and ensure long-term customer satisfaction and retention.

Implementing the Marketing Concept Includes Consumer Research, Market Segmentation, a Combination