Disney gets its cast members to go out of their way to make people happy by valuing its employees like internal customers, which is also known as ________.
A) termination costs
B) internal manipulation
C) customer gratitude
D) customer gratuity
E) internal marketing

Question

Quizplus · Accepted Answer

Internal marketing is the practice of treating employees as customers within the organization, emphasizing their satisfaction and engagement to improve service delivery to external customers. Disney is known for employing this strategy to motivate its cast members to provide exceptional experiences for visitors.

Disney Gets Its Cast Members to Go Out of Their