Which of the following customer retention measurement methods is described: the percentage of customers at the beginning of the year that are still customers by the end of the year?
A) customer valuation
B) retention rate
C) complaint analysis
D) defection rate
E) benchmark

Question

Quizplus · Accepted Answer

The retention rate measures the percentage of customers who remain engaged with a company over a specific period, such as from the beginning to the end of the year, making it the correct answer.

Which of the Following Customer Retention Measurement Methods Is Described