Family branding, licensing, product line extensions, and product form extensions are all marketing strategies based on ________.
A) stimulus generalization
B) the spacing effect
C) stimulus discrimination
D) extinction
E) none of the above

Question

Quizplus · Accepted Answer

Family branding, licensing, product line extensions, and product form extensions are strategies that rely on stimulus generalization. This concept involves creating a similar response to different stimuli, leveraging a brand's established reputation to promote new products.

Family Branding, Licensing, Product Line Extensions, and Product Form Extensions