In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs, and ways of behavior.
A) micromarkets
B) individual markets
C) mass markets
D) subcultures
E) microsocieties

Question

Quizplus · Accepted Answer

Subcultures are groups within a larger culture or society that have their own distinct customs, values, and behaviors, making them a key focus for marketers aiming to target specific segments based on cultural factors.

In Addition to Segmenting Markets in Terms of Cultural Factors